I'd previously worked with Mel on her first eBook, 12 Steps to Wellness, so already knowing her style + her vibe I was stoked to jump on board and help give her biz + brand a whole new look and direction.
This job was huge (one of, if not my biggest job to date), we did Brand Design, Website Design, Promo Design, Product Design, Media Kit Design, Template Design, and heaps more.
We started the project way back in September 2013, and since then we had a slight change in direction that meant everything took a little longer than we'd anticipated, but in the end I think we've created something really awesome that is 100% Mel.
The thing I love so much about Branding is that I can help people translate their personality + biz + values into something visual. Something they can own. Something they can look at and promote with the MOST confidence in the world, knowing that this creation is a true reflection of who they are.
Mel wanted to step a little out of the 'health and wellness' sector and more into the biz and life side of things, so this new branding needed to be really clean, slick, and bright, all things that also represent Mel's personality.
The Branding + Collateral
A big part of the website design was incorporating an opt-in that would grab people's attention, but also stand apart from every single other opt-in out there.
Of course no big project like this is ever possible without a team of rad people. Bayleigh Vedelago is the one behind most of the photos of Melissa, and also the Recipe photos. And the amazing Madeleine Burke, one half of the Hyphen duo is behind the development of the website. Huge props to these ladies and their amazing skills, and of course Mel & her team of people.